Israel Ministry Of Tourism Unveils New Ad Campaign Featuring Innovative Bus-Stop Wraps

Toronto - November 28, 2011: The Israel Ministry of Tourism - Canada launched its new fall tourism advertising campaign, "Come Find the Israel in You," featuring TV commercials, print ads and bus-stop wraps last week during a press conference attended by tour operators, agents and members of the Canadian travel community.

The event commemorated the official launch of the IMOT - Canada fall media campaign, which is based on the theme of two families exploring Israel for the first time. The campaign is highlighted by bus-stop wraps depicting various travel sites in Israel which will appear on Astral Media bus shelters throughout Toronto, beginning December 5.

"We are excited to launch our brand-new ad campaign, which highlights travel to Israel in a fresh and innovative way," said Oded Grofman, Consul for Tourism, Israel Government Tourist Office - Canada, "and thank the Canadian travel community for their ongoing support in promoting tourism to Israel."

Travelers may view the campaign's new TV segments by visiting the Israel Ministry of Tourism's official social media pages: www.youtube.com/israeltourism, www.facebook.com/goisrael and www.twitter.com/israeltourism.

For more information on travel to Israel, visit www.goisrael.ca.

Contact:
Jerry Adler, Manager - Marketing & PR
Israel Government Tourist Office
E-mail: info@igto.ca
Tel: (416) 964-3784 ext. 24

Ross Belfer at WEILL
E-mail: rbelfer@geoffreyweill.com
Tel: 1-866-PR-WEILL
www.geoffreyweill.com

ISRAEL GOVERNMENT TOURIST OFFICES ◦ NORTH AMERICA
Canada ◦ Director: Oded Grofman ◦ 416-964-3784
New York ◦ Director: Sharon Katzav ◦ 212-499-5650
Atlanta ◦ Director: Joe Diaz ◦ 404-541-2770
Chicago ◦ Director: Omer Eshel ◦ 312-803-7080
Los Angeles ◦ Director: Eliezer Hod ◦ 323-658-7463

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