Southeast Tourism Society
DESTIN, Fla. (March 25, 2011) - Dealing with the volatility of the travel industry is the focus of more than 300 travel and tourism marketing professionals when the 12-state Southeast Tourism Society (STS) stages its spring meeting March 28-30 at the Sandestin Golf and Beach Resort.
Among the meeting's topics are lessons learned from the 2010 BP oil spill, development of downtown tourism districts, how gaming and non-gaming destinations can work together and smartphone applications for the travel industry.
"The program about the oil spill will tap the research of four notable organizations -- the University of West Florida, Gulf Shores and Orange Beach Tourism, the University of Southern Mississippi and the Louisiana Office of Tourism," said STS President and CEO Bill Hardman.
More than two dozen early arrivals will participate in a "voluntourism" work project at E.O. Wilson Bilphilia Center on March 28 (Monday). The center is an environmental facility that serves students, teachers and professional audiences, and the volunteers will handle a variety of landscaping and maintenance tasks.
STS promotes tourism in a 12-state region, provides continuing education through the STS Marketing College and other programs and works with policymakers on tourism issues.
This STS meeting incorporates the annual symposium of the Southeast States Chapter of the Travel and Tourism Research Association.
"Leisure travel is discretionary, so the volatile economy of the last two years has been a particular challenge for the tourism industry. Events such as our meeting at Sandestin help destination marketers stay on top of their games," Hardman said.
About Southeast Tourism Society (STS)
Founded in 1983, the Southeast Tourism Society (www. southeasttourism.org) is dedicated to the promotion and development of tourism in its member states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Its headquarters are in Atlanta. The membership includes state travel offices, attractions, hotels, motels, resorts, convention and visitors bureaus, chambers of commerce, travel media and other travel-related organizations.