Crystal Cruises' Debuts Sophisticated New Website
Crystal Cruises
LOS ANGELES, May 26, 2009 - Today Crystal Cruises is leading the way in luxury travel with the launch of a dynamic new website. Crystalcruises.com boasts richer content and a broad layered structure for easy access to the most comprehensive information to plan a Crystal cruise.
Striking photography, interactive slide shows and engaging research features create a powerful and personal online experience, while presenting Crystal's award-winning brand of service, space, quality and choices. From the Homepage, users are invited to explore the interactive photo-rich Crystal Experience, as well as the descriptive content about Destinations, Crystal Adventures shore excursions, Featured Special Offers and the comprehensive Cruise Guidebook. From any page within the Destination section, users may contact their Travel Agent directly, or request that a Crystal Expert Travel Agency contact them. Crystal plans to add a new Shore Excursion Finder, Pre-Cruise check-in area and expanded Travel Agent Center.
"The new website is designed to convey the astonishment and wonder of Crystal Cruises, to instantly capture their interests and emotions and draw them in," says Nitsa Lewis, Crystal's vice president of marketing. "The site's structure enables visitors to get the information they want much quicker. Of course, the site had to be elegant, using design and imagery to bring to life the essence of cruising with the World's Best. But it also had to be easy and comfortable - to access the wealth of experiences, destinations and amenities that comprises Crystal Cruises. This site is unlike any other in luxury travel."
To spearhead the redesign of crystalcruises.com, Crystal tapped the expertise of Santa Monica-based Sapient, a leading company in the world of interactive marketing. Sapient's vice president of business development, Jim McGill, comments, "It has been an exciting opportunity to work with Crystal to create an online presence that truly illustrates the level of luxury and perfection that is Crystal. Whether an image, color or special feature, each element on the site is crafted and refined with the same attention to detail as one experiences while on board."
For more information and Crystal reservations, contact your preferred travel agent or call 888-799-4625. Visit the line's new website, crystalcruises.com.
Striking photography, interactive slide shows and engaging research features create a powerful and personal online experience, while presenting Crystal's award-winning brand of service, space, quality and choices. From the Homepage, users are invited to explore the interactive photo-rich Crystal Experience, as well as the descriptive content about Destinations, Crystal Adventures shore excursions, Featured Special Offers and the comprehensive Cruise Guidebook. From any page within the Destination section, users may contact their Travel Agent directly, or request that a Crystal Expert Travel Agency contact them. Crystal plans to add a new Shore Excursion Finder, Pre-Cruise check-in area and expanded Travel Agent Center.
"The new website is designed to convey the astonishment and wonder of Crystal Cruises, to instantly capture their interests and emotions and draw them in," says Nitsa Lewis, Crystal's vice president of marketing. "The site's structure enables visitors to get the information they want much quicker. Of course, the site had to be elegant, using design and imagery to bring to life the essence of cruising with the World's Best. But it also had to be easy and comfortable - to access the wealth of experiences, destinations and amenities that comprises Crystal Cruises. This site is unlike any other in luxury travel."
To spearhead the redesign of crystalcruises.com, Crystal tapped the expertise of Santa Monica-based Sapient, a leading company in the world of interactive marketing. Sapient's vice president of business development, Jim McGill, comments, "It has been an exciting opportunity to work with Crystal to create an online presence that truly illustrates the level of luxury and perfection that is Crystal. Whether an image, color or special feature, each element on the site is crafted and refined with the same attention to detail as one experiences while on board."
For more information and Crystal reservations, contact your preferred travel agent or call 888-799-4625. Visit the line's new website, crystalcruises.com.
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