New York - August 4, 2008: Last week, the New York Times travel section called it "The capital of Mediterranean cool." This month's Travel+Leisure magazine put it this way: "An influx of wealth, progressive culture, and world-class cuisine is reshaping this resilient Mediterranean metropolis." Israel Ministry of Tourism And a new guide book available at U.S. bookstores that is also readable on-line says: "It is a city that goes with the flow, Each morning, it decides anew what is interesting, what is annoying and where it is going. Something always happens here. And with a little luck, it will happen to you."
The city is, of course, Tel Aviv, set to mark its one hundredth anniversary in 2009. "Tel Aviv is gearing up for one of the biggest parties in Israel's history," says Arie Sommer, Israel Tourism Commissioner for North and South America. Celebrations will be year-long, but the kickoff is April 4, 2009 with a massive concert in Rabin Square, complete with multi-media experiences and performances by international stars, the New Israeli Opera and the Israel Philharmonic Orchestra conducted by Zubin Mehta.
Israel Ministry of TourismFounded in 1909 on sand dunes as a garden suburb of ancient Jaffa, Tel Aviv very quickly burgeoned into a metropolis, styling itself as 'the first Hebrew city in two millennia.' By the 1930's, architects escaping the Nazis were creating the wealth of Bauhaus buildings which gave Tel Aviv its unique look and which caused its "White City" to be designated a UNESCO World Heritage Site. By the turn of the 21st century the city had become home to dozens of world-class restaurants, a fashion scene that combines Milan, Tokyo and New York and a wealth of world-class cultural institutions.
Israel Ministry of Tourism "If Jerusalem is our Washington DC," says Sommer, "then Tel Aviv is our New York, the center of business, entertainment, and all the excitement associated with a big city that is also a beach resort on the Mediterranean."
Full details of Tel Aviv's centenary can be found at www.visit-tlv.com
and at www.goisrael.com