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· September 8, 2003 ·


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· Viking River Cruises Launches Website Featuring Brand-New China Yangtze River Cruise Itineraries
LOS ANGELES (September 8, 2003) - Viking River Cruises, the leader in European river cruising, today launched its website content for the company's recently announced China Yangtze River Cruise programs. The site, vikingrivercruises.com, offers a range of interactive services including up-to-date itinerary and pricing information, making it easy for both travel agents and potential passengers to access the necessary information to book one of the company's China river cruisetours. Details on discounts of up to $350 off per person for early bookings are also posted.

The comprehensive, easy-to-navigate site provides visitors with complete travel information including day-by-day itineraries featuring details of the included shore excursions, pricing schedules, ship deck plans, all-inclusive package highlights, destination information, plus company background and contact information. The site also offers a brochure request for those who want to order the recently printed 2004 brochure.

Bringing luxury river cruising to the exotic and intriguing destination of China, Viking River Cruises will offer five different programs from March to December 2004. The all-inclusive itineraries feature a 7-night cruise along China's legendary Yangtze River, all shore excursions and tours, all meals aboard and on land, hotel nights in five-star and deluxe properties, intra-Asia flights and an English-speaking escort throughout. With itineraries ranging from 9-16 nights, prices start at $1,649 per person. Passengers can add low-cost trans-Pacific air as well as pre- and post-cruisetour land extension packages for stays in Shanghai, Hong Kong or Hong Kong and Guilin to complete their vacation.

Viking River Cruises provides guests with a level of service and excellence equivalent to five-star hotels. With local offices in Beijing and Chongqing, it is the only company to oversee every component of the all-inclusive itineraries, from ship operations and shore excursions to land programs, tours, hotel selections, intra-Asia flights and transfers, meals and cultural performances.

Each of the company's China river cruises is hosted on the 186-passenger deluxe Century Star, a brand-new ship that is currently under construction, featuring all-outside cabins with balconies and a variety of public areas including an observation lounge, gym and massage room.

Viking River Cruises is the leader in European river cruising, offering fine food, quality service and comfortable scenic cruising along Europe's most majestic rivers. Condé Nast Traveler Magazine ranked the company in the top 10 among the world's leading small cruise lines in its 2002 annual reader's choice awards issue. Since its 1997 inception, Viking River Cruises purchased KD River Cruises and has grown its fleet to 23 vessels, providing travelers a unique and affordable vacation experience. For additional information on prices and dates, contact Viking River Cruises toll-free at 1-877-66VIKING (1-877-668-4546) or visit the company's website at vikingrivercruises.com.

Media Contact:
Jeanette Chin or Kathy Hernandez
407-875-1111
Jeanette_Chin@ypbr.com
Kathy_Hernandez@ypbr.com
Produced by Judi Janofsky, Rich Steck and the Golf Press Association