| Today's Travel News |
|
|
| · September 22, 2003 · |
|
For More About
Where To Go Next |
· Israel Tourism Campaign Launched Saturday Night In New York By Minister Of Tourism NEW YORK, NY (September 22, 2003) - Israel's Minister of Tourism, Binyamin Elon, kicked-off the Israel Ministry of Tourism's "TOURISM PLEDGE" campaign on Saturday night. The dramatic launch of the campaign came at pre-New Year "selichot" services at the Lincoln Square Synagogue on Manhattan's Upper West Side. The campaign urges American Jews to pledge to visit Israel in 2004 by declaring, "I Care. And I'm Going."
Making an impassioned appeal to a full congregation, Minister Elon spoke of the joy experienced by Israelis at the sight of more and more tourists coming to the Jewish State. In response, the rabbi of Lincoln Square Synagogue, Adam Mintz, symbolically signed the first pledge card, a giant facsimile of the real thing. During the High Holidays of Rosh Hashana-Yom Kippur-Sukkot, as many as one million Tourism Pledge Cards will be distributed at synagogues across America, says Rami Levi, Tourism Ambassador of Israel to North and South America. The "pledge" campaign is being undertaken by the Ministry of Tourism in cooperation with the Conference of Presidents of Major American Jewish Organizations. Some 1.2 million tourists will visit Israel in 2003, 50% more than in 2002. Media Contact: Janet Rodgers 212-288-1144 jrodgers@geoffreyweill.com |
| Produced by Judi Janofsky, Rich Steck and the Golf Press Association |