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| · August 19, 2003 · |
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· 11thHourVacations.com Reaches Inventory Milestone of More Than Four Million Vacation and Cruise Packages Dramatic Growth Attributed to Increased Supplier ParticipationGREENVILLE, S.C. (August 19, 2003) - 11thHourVacations.com, the largest site for last minute travel bargains, today announced it reached a milestone of more than four million packages and 900 destinations, delivering the most extensive database of travel packages on the Web. The company attributes this milestone to its targeted merchandising tools, which have increased interest from suppliers seeking integration with the site. 11thHourVacations utilizes several methods to provide suppliers with prominent, highly integrated placement: * Simple search tools. All suppliers are integrated into a four-pronged search function: departure city, vacation destination, cruise destination, and cruise ship. * Suppliers also appear in search results with 11thHourVacations, Ideal Vacation Finder, which allow users to search by activity preference. * Targeted email capabilities allow suppliers to display their offers according to a specific customer profile. Travelers may be targeted based on destination, activities, travel history, and more. * Suppliers, special offers are displayed with a dedicated splash page in the site's "Browse Our Best Deals" area. "Since the evolution of our merchandising tools, we have been able develop more sophisticated means for customer relationship management," states Mike Putman, president of 11thHourVacations.com. "Suppliers have recognized this and no longer look to us as merely a means to unload distressed inventory, but rather as a viable distribution channel and marketing partner." Since the company's inception in 1996, it has evolved to include not only last minute travel deals, but also high-value offers available months, and even years in advance. About 11thHourVacations.com 11thHourVacations.com is the definitive Web site for last minute travelers looking for a great deal. Travel companies worldwide supply 11thHourVacations.com with a revolving inventory of more than four million vacation and cruise deals; so customers need to act fast and check back often. USA Today has called 11thHourVacations one of the top five Internet sites for spontaneous travel and Budget Travel magazine named it one of the best money-saving web sites for travel. 11thHourVacations has also been featured in the Washington Post and Wall Street Journal. Media Contact: Karen Crager Public Relations Manager 215-541-1030 ext 104 kcrager@11thhourvacations.com |
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