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| · July 8, 2003 · |
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· The Westin Rio Mar Beach Resort & Golf Club Launches Luxury All-Inclusive Experience to Puerto Rico Special Introductory Offer Valid on Five-Night Stays - Book by July 31 for $250 Per Room Credit!RIO GRANDE, Puerto Rico (May 28, 2003) - In response to growing demand from consumers for an affordable vacation without compromising luxury and service, The Westin Rio Mar Beach Resort & Golf Club is launching an all-inclusive program for the first time and bringing the first-ever, upscale all-inclusive experience to Puerto Rico. With its new all-inclusive component, the AAA, four-diamond luxury resort will become the first of its caliber to debut such a program in Puerto Rico and possibly the entire Caribbean, where until now, all-inclusive vacations have been limited to successful mid-market choices. Starting at just $240 per person, per night at the 500-acre, 600-room resort, The Westin Rio Mar Beach Resort & Golf Club's new all-inclusive program includes luxurious resort-view accommodations; daily breakfast, lunch and dinner in five of the resort's seven restaurants (including the four-diamond Palio); premium liquor and wine (no bottles) and beer; non-motorized watersports; tennis; 20% off golf green fees; 20% off spa treatments; 20% off Kids Club; match play coupons for the Rio Mar Casino and all taxes, resort fees and food and beverage gratuities.* An affordable yet encompassing, upscale vacation alternative, the all-inclusive is available in five-night increments. Children and adult add-on pricing is also available, as is pricing for additional room categories. As a special introductory offer, guests booking all-inclusive stays of five nights or longer (oceanview accommodations only) by July 31 for travel through December 19, will receive a $250 credit per room upon check out. "In the current economy, upscale consumers are asking for an all-inclusive product they can call their own," said Drew Toth, the resort's director of marketing and sales. "While seeking luxury, they also seek the convenience of a fixed price that an all-inclusive offers, making travel easier to book, more affordable, and helping them know what their vacation will cost up-front." Travel agents, who have seen a growing trend in customers asking for the most luxurious yet affordable vacation option, agree. "In a strained economy, consumers become even more cost-conscious. We've seen a steady increase of customers requesting all-inclusive vacation options," said Cathy Pelaez, chief operating officer, Liberty Travel. "This is great news for Puerto Rico and comes at a great time. All-inclusives are becoming more popular than ever with our clients. We've waited a long time for this!" said Rose Harrington of Tzell Travel in New York City. For further information or resort reservations, call 800-4-RIO-MAR or visit www.westinriomar.com. The Westin Rio Mar Beach sprawls across 500-acres and includes a palm-lined one-mile secluded beach adjacent to the Caribbean National Forest. This 600-room luxury resort boasts two championship golf courses, including the Tom & George Fazio Ocean Course with its famous oceanfront 16th hole and a Greg Norman River Course, a golf clubhouse and shop. For meetings, the resort offers a spectacular 48,000 sf oceanfront conference center with 24 meeting rooms including the 21,000 sf Rio Mar Ballroom, the largest ballroom in the Caribbean. The center can accommodate groups from 10 to 3,300 and has an on-site business center and florist. The resort also boasts a Peter Burwash Tennis Center with 13 Har-Tru tennis courts, a spa, a fitness center, a beauty salon, a full-service casino, four freeform pools, a Jacuzzi, a waterslide, a basketball court, 12 dining and entertainment venues, as well as designer shops and boutiques. The resort features Puerto Rico's most comprehensive array of beach and water activities, including a PADI 5-Star dive shop, wave runners, parasailing, kayaking down the Mameyes river, windsurfing and more. The Westin Rio Mar Beach's Club Iguana program for kids ages 4 to 12 runs 7 days a week. * Per person, per night, double occupancy. Package prices include room taxes, resort service fees and restaurant/room service gratuities on package meals. Based on availability; subject to blackout dates. Not valid on group bookings or with other offers. Media Contact: Samantha Oehl Quinn & Co. 212-868-1900 x233 soehl@quinnandco.com www.quinnandco.com |
| Produced by Judi Janofsky, Rich Steck and the Golf Press Association |