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| · October 1, 2003 · |
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· Tourism Toronto And Visa Partner For Great Breaks TORONTO, ON (October 1, 2003) - Tourism Toronto has partnered with Visa on their latest international getaway promotion, VISA Great Breaks which will run from October 1 to February 28, 2004. The VISA Great Breaks promotion gives VISA cardholders worldwide a chance to take advantage of Great Breaks rates on fine deluxe hotels in Toronto from $119.00 CDN per night, when they book using their VISA cards.
Toronto offers its visitors a truly unique travel experience, with its art galleries, museums, more than 5,000 restaurants, and miles of shopping. And, when travelers use their VISA cards they will receive exceptional savings and offers, with the VISA Savings Passport for Toronto's restaurants, attractions, shops and theatres. To book, visitors can call Tourism Toronto at 1-800-794-2209, or visit www.visadestinations.com/toronto for more information. "Tourism Toronto continues to enjoy a rich partnership with Visa, and promotions such as this will continue to ensure Toronto's position as one of the world's greatest destinations," said Bruce MacMillan president and CEO of Tourism Toronto. Aimed at travelers from around the world, VISA Great Breaks will promote global travel to Toronto through an advertising campaign that will include ads in high-end publications such as, the International Herald Tribune, Conde Nast Traveler, and World Travel Market Newspaper, as well as on airport billboard signage in Miami, San Francisco, and New York. "Visa is committed to working with Tourism Toronto to bring the world to Toronto," said Rick Pyves, Senior Vice President, Visa Canada. "Toronto is one of the greatest travel destinations in Canada - and we want the world to know it. We worked closely with Tourism Toronto and many merchants in the Toronto Area to give visitors to Toronto, and to VISA cardholders around the world, Great Breaks on things that matter most to them such as great accommodations and great entertainment." About Tourism Toronto Tourism Toronto is the official destination-marketing agency for Toronto's tourism industry. Tourism Toronto focuses on promoting and selling Toronto as a remarkable destination for tourists, convention delegates and business travelers. Officially operating as a not-for-profit agency, Tourism Toronto has more than 700 members and is a partnership of public and private sectors. To reach Tourism Toronto call (416) 203-2600 or visit our website at www.torontotourism.com. About Visa Canada As "The World's Best Way to Pay ," Visa is the leading payment brand in the world. Twenty-one thousand financial institutions worldwide rely on Visa's processing system, VisaNet , to facilitate $2.4 trillion in annual transaction volume with virtually 100 per cent reliability. Cardholders in more than 150 countries carry more than one billion VISA-branded cards. Within Canada, 26 Member financial institutions have issued 25.6 million VISA cards, accounting for $111 billion in annual sales volume in 2002. For more information, visit www.visa.ca. Media Contact: Ellen Flowers Media Relations Officer Tourism Toronto 416-203-3805 flowers@torcvb.com Mei Velasquez Public Relations Visa Canada Association 416-860-8869 mvelasqu@visa.com |
| Produced by Judi Janofsky, Rich Steck and the Golf Press Association |