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| · October 1, 2003 · |
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· Creative Leisure Products, Services Prove There Is A Difference PETALUMA, CA (October 1, 2003) - What makes Creative Leisure different from all other tour operators and wholesalers- "It's a combination of the unique products we offer, the guest experiences that we provide and the hands-on service that we give to the travel agent community that sets us apart from the rest of the crowded marketplace," said Frank M. Samson, CTC, president and CEO of Creative Leisure International.
As the travel industry matures, so do the products and producers of experiences that make up what for many consumers is still a dream vacation come true. This was the dream of Peter Henze back in 1968 and Creative Leisure remains true to that dream today. "We are proud of the products that line the pages of our brochures," said Samson. "Our guests are satisfied customers because of the experiences that we provide with our unique customized packages and luxury products," he added. The long-term success of any company has to be measured by the products and services that the company provides in conjunction with the experiences that its guests enjoy. "Consistency has been our number one value," said Dean Johnson, senior vice president, marketing and development for Creative Leisure. "A product needs to be consistent from year to year and destination to destination and you must also have consistency in delivery of service," he added. Over the years Creative Leisure has also recognized that "variety and choices are also important within a consistent framework of products," said Johnson, adding: "We've taken our expertise in the condominium and villa sector and built upon that as we expanded into other markets. We went to Singapore and Bali with products that matched the consistency of our offerings in Mexico and the travel agents respected us for that. "While not straying too far from our niche in which we clearly established ourselves as the leader in the family market with the condo and villa product as the foundation of our vision, we expanded our product line remaining true to our image." As Johnson reflects on Creative Leisure's image, he notes: "we did our job branding the company with the proper image." However, the travel agent industry is an ever-changing landscape and there are always new players that need to be brought into the fold. "In an industry that is becoming less interactive on a human level, we still believe in relationships and that means voice contact and face-to-face contact. That's what keeps the travel agents coming back to us year after year," said Johnson. Private villa vacations are the flagships of Creative Leisure's portfolio with hundreds of villa choices in the most popular locations. Following is a brief look at the unique and distinctive villa and residence product line that sets Creative Leisure apart from other operators: - Hand-picked, quality villas in popular destinations - Convenience of no security deposit - Tour operator bulk fares on scheduled airlines - Over 35 years of villa vacation experience Creative Leisure's packages combine luxury accommodations with tour operator fares on Alaska Airlines, America West and United Airlines from hundreds of cities nationwide along with air-conditioned Hertz cars. Hawaii: The Villas and Residences at Hualalai A Creative Leisure exclusive! The two and three bedroom luxury townhouse villas and a five bedroom private residence feature the quality and service you expect at Hualalai. Guests enjoy full privileges at the adjoining Four Seasons Resort. Mauna Lani and Mauna Kea Resorts Spacious residences located in the Mauna Lani and Mauna Kea resorts. Perfect for family or golf vacations. Pineapple Hill and Plantation Estate Residences Located right at Kapalua, Creative Leisure's three to five bedroom residences include guest golf privileges and signing privileges at The Ritz-Carlton and Kapalua Bay Hotels. The Villas at Kea Lani Spacious two and three bedroom villas with full resort services. Full kitchens, private plunge pools, terrace barbecues, special amenities and spacious baths make these villas a perfect choice in Wailea. Mexico: Villas Del Mar Los Cabos Luxury hillside casitas with private pools along with Ocean View and Ocean Front villas make Villas Del Mar a great choice for villa vacationing in Cabo. Creative Leisure's guests also enjoy full privileges at the adjacent Hotel Palmilla. Puerto Vallarta Gold Coast Villas Fully staffed villas (ranging in size from 3 -10 bedrooms) on Puerto Vallarta's Gold Coast south of town. Nearly four dozen to choose from with private pools and cook included. Many villas are located right on the ocean. Acapulco Las Brisas Villas Creative Leisure has nearly 100 villas in the Las Brisas residential area to choose from. Most have sweeping Bay views and each includes the services of a full house staff including a cook. The Caribbean: The highest quality villas in the U.S. and British Virgin Islands in the most popular island locations. Guests can choose from romantic beachfront cottages that are perfect for a honeymoon to luxury estates for a family reunion. Choose the perfect villa on St. Thomas, St. John, St. Croix, Tortola or Virgin Gorda. California and Arizona: Deluxe villa residences at Four Seasons Resorts at Aviara in North San Diego and Troon North in Scottsdale. Guests will enjoy world-renowned Four Seasons quality and service along with championship golf, fine dining and world-class spas for an ideal Southern California or Arizona vacation. Staffed with a team of 50 employees, Creative Leisure International is a privately-held company headquartered in Petaluma, California, in the heart of Sonoma County, California. The company specializes in the design of personalized, customized luxury vacations for families, corporate executives and public figures. In 1968, Creative Leisure International pioneered the condominium rental concept that now serves thousands of property owners, management companies, retail travel agents, and vacationers every day. Thousands of luxury accommodations are available at resorts and villas in Hawaii, California, Arizona, Mexico and the Caribbean. Creative Leisure's marketing partners include some of the most prestigious hotels, airline companies and car rental agencies in the world. For further information, contact Creative Leisure International at 951 Transport Way, Petaluma, CA 94954; tel: 800-413-1000 or visit www.creativeleisure.com. Media Contact: Leanna Mauro/Richard S. Kahn (516) 594-4100 Leanna@Kahn-Travel.com |
| Produced by Judi Janofsky, Rich Steck and the Golf Press Association |