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Princess Enhances Membership Qualifications for Princess Captain's Circle Loyalty Program
For First Time, Passengers Can Qualify By Sailing Days or Total Cruises Completed
SANTA CLARITA, Calif. (January 16, 2007) - The Princess Captain's Circle loyalty program has broken new ground, becoming the only such program from a major cruise line to qualify members either by the number of cruises completed or the total number of days sailed. Previously only based on the number of cruises, the program's new qualification option will recognize passengers who choose to sail on longer voyages.
The Princess Captain's Circle program offers three membership levels - Gold, Platinum and Elite. Passengers will now qualify for the Platinum level with five cruises or at least 50 days cruise days. Elite members are those with 15 completed cruises or 150 cruise days. Gold membership continues to apply for passengers who have sailed on at least one prior cruise.
"Many of our passengers prefer to sail on our longer exotic cruises," said Jan Swartz, Princess' senior vice president of customer service and sales. "We listened to their feedback, and are now pleased to offer them a way to earn increased Circle benefits by virtue of the many days they cruise with us."
The Princess Captain's Circle has received acclaim for offering the richest benefits in the cruise industry. Among the many perks available to the most loyal Princess passengers are a free mini-bar set up, free Internet access, free laundry services, priority tender embarkation, complimentary wine tasting, a boutiques discount, upgraded stateroom amenities, priority embarkation and a new benefit -- priority disembarkation, which will enable Elite passengers to choose the time they prefer to leave the ship. A full list of current Princess Captain's Circle benefits is attached.
For more information about the Princess Captain's Circle program, members can call 1-800-PRINCESS for additional information or assistance, or visit the Circle Center at www.princess.com.
Elite Member Benefits (16th+ cruise or 150+ cruise days):
Priority Disembarkation (new benefit)
Priority Tender Embarkation
Shoe Polishing Service
Complimentary Laundry Services
Complimentary Mini Bar Set Up
Deluxe Canapes Selection
Afternoon Tea in Stateroom
Upgraded Bathroom Amenities
10% Boutique Discount
Complimentary Wine Tasting
(Plus all Gold and Platinum member benefits)
Platinum Member Benefits (6th-15th cruise or 50-149 cruise days):
Complimentary Cruise Atlas
Free Upgrade to Travel Care Gold when Purchasing Standard Travel Care Travel Protection Plan
Platinum Check-In
Platinum Members Lounge for Disembarkation
Complimentary Internet Access in Internet Cafe
(Plus all Gold member benefits)
Gold Member Benefits (2nd-5th cruise):
Preferential Pricing Offers
Members-Only Onboard Events
Princess Passport
Collectible Destination Stamps
Circle Host
Member Benefits Card
Princess Captain's Circle Quarterly Magazine
Princess Captain's Circle Center Online
Media Contact:
Julie Benson
jbenson@princesscruises.com
661-753-1530
Karen Tetherow Candy
kcandy@princesscruises.com
661-753-1540 |
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